It’s rapidly approaching the holiday season, and many brands are doing their best to get you to part with your hard-earned money. Reputations will be enhanced, questioned or simply damaged.
Goodwill has long been the domain of finance folk in business, an intangible asset, usually valued when buying or selling a business. An item for the balance sheet. But goodwill is also a feeling. An emotion driven out of a sense of purpose, meaning and connection.
What are the things you value most in your closest friends? It may be they make you laugh or they’re there for you when you need to cry. They know how to boost your confidence, celebrate your successes, and pick you up when you feel down.
From the check-in desk and hotel reception to restaurants and the app you used to book the break – you’ve formed a view on multiple brands through your summer experiences. You will have stories to tell and experiences to share.
How do your people feel and want to feel about working for your organisation? Are you creating the kind of emotional environment where they feel valued, heard, happy and can contribute? Are you making the shift from people just doing their job to being engaged and thriving?
Do we have the skills in our business to deliver the required outcomes and achieve our goals? Or more simply put, do we have the right talent to be successful?
How much do you truly believe in your organisation? Do you trust it to do the right thing? Do you have confidence in the leadership? Would you buy the products or services that it provides? And perhaps the ultimate test, would you be an advocate for it?
The basics, fundamentals or simply ‘the stuff you need to get things done.’ Having a platform on which employees can perform is crucial for any organisation if they are to enhance performance and deliver a world class employee experience.
This month’s edition of The Reputation focuses on the work environment. Specifically the Physical Environmentthat has now become ‘hybrid’.
With the second month almost over, how’s 2024 working out for you? Clear on your purpose? Is it aligned with the brand you own, work for, or regularly purchase?