14 January 2026
The 2026 Edelman Trust Barometer reveals insights and challenges that organisations need to address to thrive and prosper in a world of increasing insularity. The report highlights the position of ‘My Employer’ as the most trusted institution (78%), meaning that organisations must embrace a new mandate and step up as the primary ‘trust brokers’ in […]
Ceriph IQ
This is the place for insights on workplace culture and reputation. Your go to place for thought provoking, fresh, relevant, and essential reading.
Trust – The currency of Employer Reputation
Why your Employer Reputation matters more to your CEO than your EVP or EB
Reputation first: Your CEO’s favourite metric
Trust: When actions meet words
Look after your reputation or someone else will
Are layoffs HR’s toxic oil spill and product safety recall rolled into one?
You might’ve heard of some of our clients
What we do matters
20%-30%
It has been estimated that an organisation’s reputation is worth 20%-30% of market cap – across FTSE and S&P.
71%
The majority of global executives – 71% – report that their company’s leadership measures or monitors the reputation of their organisation.
51%
Among people who trust a company a great deal, 51% say they would definitely give that company the benefit of the doubt in a crisis.