19 November 2024
Curating a positive reputation can’t be left to chance. Today, most people understand the reputation of a brand through the lens of search engines and social media with a certain amount reserved for the physical world. Reputation management works to actively affect how a company is perceived, by channelling positive information about it in a […]
Ceriph IQ
This is the place for insights on workplace culture and reputation. Your go to place for thought provoking, fresh, relevant, and essential reading.
Why is Reputation business critical?
Good Will Hunting
Do you trust AI?
You might’ve heard of some of our clients
What we do matters
20%-30%
It has been estimated that an organisation’s reputation is worth 20%-30% of market cap – across FTSE and S&P.
71%
The majority of global executives – 71% – report that their company’s leadership measures or monitors the reputation of their organisation.
51%
Among people who trust a company a great deal, 51% say they would definitely give that company the benefit of the doubt in a crisis.