What are the things you value most in your closest friends? It may be they make you laugh or they’re there for you when you need to cry. They know how to boost your confidence, celebrate your successes, and pick you up when you feel down. They are reliable and dependable. In short, you trust them. At CERIPH, we’re strong believers that trust is the currency of reputation. It’s the ultimate benchmark of how candidates and employees assess businesses as employers.