
From Recruiter to Marketer
Recruiter to Marketer is essential for building a recruitment function that competes on brand, not just vacancies. It takes Talent Acquisition professionals through the full discipline of recruitment marketing, from consumer marketing fundamentals and EVP development to candidate experience, stakeholder management, employee advocacy, attraction campaigns, personal branding and measurement. Across 10 modules, participants gain both the strategic understanding and practical skills needed to attract, engage and convert top talent.
Reasons to turn your Recruiters into Marketeers >
Market Watch
Market Watch is essential for benchmarking your brand against the competitors you are really up against for talent. It is a comprehensive market and competitor intelligence report that assesses your employer reputation, market position and talent attraction strategy against key industry rivals. The report highlights competitor strengths, identifies opportunities to improve visibility and reputation, and provides clear recommendations to strengthen your competitive position in an increasingly crowded talent market.
Reasons to conduct a Market Watch >
AI Audit
An AI Audit is essential for protecting your employer reputation as candidates increasingly rely on AI to research employers. It evaluates how your organisation is represented across AI-powered search and large language models, identifying gaps in visibility, accuracy and authority. The audit provides clear recommendations to improve how your brand is understood, cited and surfaced in AI-generated responses.
Reasons to conduct an AI Audit >