Where there’s goodwill, there’s a way
31 October 2024
This month we delve into the topic of Goodwill. After all, the ‘season of…’ is fast approaching.
Goodwill has long been the domain of finance folk in business, an intangible asset, usually valued when buying or selling a business. An item for the balance sheet. But goodwill is also a feeling. An emotion driven out of a sense of purpose, meaning and connection. A place where people feel valued, psychologically safe, happy and able to grow and contribute – and be recognised as well as rewarded for their efforts. You see goodwill is a people thing, and in this edition we examine its critical value in employer reputation.
