Feeling connected?
03 June 2024
How much do you truly believe in your organisation? Do you trust it to do the right thing? Do you have confidence in the leadership? Would you buy the products or services that it provides? And perhaps the ultimate test, would you be an advocate for it?
Building deep and lasting connections with customers, suppliers, investors, partners and communities is essential in establishing trust and developing a positive reputation. Creating an emotional connection with employees is arguably even more important, whether that’s through culture and behaviours, shared purpose and meaning or a varied mix of motivational factors that drive discretionary effort.
If people feel connected to your business, they are more likely to champion it, to promote it and to stand up for it even if the going gets tough. To enhance your reputation as an employer, strengthen your connections.
