August 2026 – Employer Reputation: Harder to control, more important than ever

The summer holidays are winding down, routines are returning and, before long, the familiar rhythm of packed diaries, school runs and office days will be back. But while we get back into our routines, the world of work continues to change.

In this issue, we look at how employer reputation is becoming harder to control, as AI changes how candidates discover organisations and what they see when they search. We also explore the power of culture, unusual attraction strategies, ambitious hikes and the comeback of the humble stationery. We consider the authenticity of using AI, and give a sneak peak of our latest white paper that explores how organisations can move from simply monitoring reputation to actively measuring, managing and strengthening it.

There’s plenty to get stuck into, so settle in and have a read….