April 2026 – Buckle up – turbulence expected

27 May 2026

Turbulence isn’t just something you experience at 30,000 feet, it’s the everyday reality of work right now. With acronyms like VUCA, BANI, TUNA and RUPT, it’s no surprise things can feel a little chaotic. The good news? You’re not stuck in the storm alone – The Reputation is here to help. In this issue, Simon Thomas shares how building a strong employer reputation can help you stay steady, adapt faster and keep attracting the right talent. We’re also bringing a bit of clarity to the chaos with our ERin diagnostic, and exploring how TA teams can sharpen their marketing skills to better engage candidates. And of course, we’re bringing you a few stories that caught our eye, from a country taking a stand against recruitment “ghosting,” to Meta reportedly creating an AI version of Mark Zuckerberg and a campaign that is reimagining happy hour.

Enjoy the read.