Reputation first: Your CEO’s favourite metric
28 November 2025
Most people involved in talent strategy would agree that an EVP and Employer Brand are both important tools for attracting talent. But when it comes to what really matters to your CEO, it’s an organisation’s reputation that can impact performance. In this edition, we explore why Employer Reputation should be front and centre of your people strategy. We’re also going to be discussing the subject on our webinar, on 11th December where we’ll cover the key differences between employer brand and reputation, what drives reputation, and the simple ways to measure and manage it, with key insights to inform your talent strategy – sign-up is below. We’ve also wrapped up the news and stories that have got us talking this month, including our favourite Christmas ad of 2025 so far… and it’s not John Lewis!
