WHAT’S YOUR EMPLOYER REPUTATION?
To understand it, you need to measure it.
How is your organisation viewed? By your employees? By current and potential candidates? By competitors? By investors? By everyone?
The answer to this question is far from straightforward. It touches everything from how cool your office is to the skills people develop, if they have the structure and tools to do their best work, or the onboarding experience they had. Or maybe it’s less tangible; how connected and included they feel at work and to what extent they find purpose in what they do.
It helps – or inhibits – your ability to attract and retain talent. It is inextricably linked to your business performance. It is your Employer Reputation, and it requires careful management.
But to manage it, you need to be able to measure it.
Looking at reviews on social media is only a tiny part of the story.. how do you know what all your employees think? What do your competitors say about you? What questions do you even ask to get the full picture?
CERIPH has developed an advanced Employer Reputation model and diagnostic tool in conjunction with Aston University, to enable you to measure, evaluate and strengthen your employer reputation.
INTRODUCING ERIN
How do you gain quantifiable Employer Reputation insight?
Let us introduce you to ERIN- our Employer Reputation indicator tool.
ERIN is an online diagnostic tool that measures reputational scores of 6 core drivers, internally and externally and providing insightful data that enables effective decision-making.
Evaluated against your talent objectives, and probed further with qualitative conversations, we pin-point the levers and solutions required to strengthen your employer reputation.
INTERNAL
Results per driver for some or all of your employees
Filter by business area/grade/level/geography or tenure
Deep dive into challenging areas
EXTERNAL
Targeted competitors or industry view
External vs internal reputation by each driver
Social listening reputation insight
Erin can be used at regular, defined intervals, or as a point-in-time review
Whether you’d like a pulse-check of your employer reputation, or to monitor it on an ongoing basis, our model is simple and agile, to give you actionable insights, when you need them.
Challenge
Identify area of impact. This could be high attrition, difficult to hire skills, post a transformation project, or aligned to a strategic growth objective, for example.
Diagnostic
We will set up ERIN for the chosen population and agree the comms to send it out. It’s that simple-we don’t need any integrations, it can be activated within a few days, and we will manage it on your behalf.
Results
You will receive a dynamic consolidated dashboard and report, which we will discuss with you, to highlight findings, and discuss next steps or suitable solutions.
Take care of your reputation.
It’s your most valuable asset.
H. Jackson Brown, Jr.
What
we do
matters
20%-30%
It has been estimated that an organisation’s reputation is worth 20%-30% of market cap – across FTSE and S&P.
71%
The majority of global executives – 71% – report that their company’s leadership measures or monitors the reputation of their organisation.
51%
Among people who trust a company a great deal, 51% say they would definitely give that company the benefit of the doubt in a crisis.