Get yourself connected
30 June 2025
Building strong, long-lasting connections with customers, suppliers, investors, partners, and communities is essential for any business to establish trust and develop a positive reputation. But creating an emotional connection with employees is equally crucial. Whether it’s through shared purpose, a strong culture, or motivating factors that drive discretionary effort, employees who feel connected to an organisation are more likely to champion it, promote it, and stand up for it, even in tough times.
So this month, along with recent stories from Lego, Dr. Martens and Penguin, we take a deep dive into Connection as a driver of Employer Reputation and look at how your organisation can connect with colleagues, candidates and Gen Z and explore what role the CEO plays in Employer Reputation.
