Our creative content captured the diverse communities Bradford serves and emphasised the fact that there is no better place to put into practice what Social Workers trained to do. Where theory meets practice. It paired intriguing headlines with emotive imagery and employee stories to paint a fuller picture of what it’s like to work as a Social Worker in Bradford. Through a planned and managed content strategy, we made sure our audiences, both internal and external, discovered what Bradford Children’s Services was about. We brought ‘Bring Heart’ to life through film, print media, PR, social and digital applications and built a destination website bringheartbradford.co.uk where candidates could find out more, understand the realities of the roles on offer and explore the Bradford District as a place to live and work, as well as apply. Dedicated photography and film profiles brought relevance and authenticity to the story.
Impact
To date, our planned content strategy deployed across LinkedIn, Facebook, YouTube, Twitter, and Instagram has built a following of 1000+ in 3 months and continues to grow. Views to bringheartbradford.co.uk increased by 158% from the previous year, and effective collaboration with the internal Talant Acquisition team is seeing better outreach, candidate engagement and conversion in offer to acceptance rates.