A journey of change and transformation to deliver better business outcomes
Keyloop is the market leader for automotive software and has an unmatched global scale in the automotive retail industry.
Ceriph
Purpose
With a critical mass in the UK, India and Northern Europe, the business has over c.2,300 people, working across 26 countries split by several key business areas.
After formally being part of CDK Global and known as CDK Global (International) or CDKI, Keyloop became a standalone, independent company after being purchased by Francisco Partners, a technology investment firm.
Keyloop needed to take employees on a journey of change and transformation and inspire them to deliver better business outcomes.
Scope
With a cultural transformation underway, the Keyloop team wanted to ensure employees at all levels were involved in establishing the core values and behaviours to support the evolving culture of the business. Communications across all stages of the program of work were key to ensuring employees felt engaged in the development of the new world of Keyloop – and understood clearly the roadmap of transformation.
Solution
From engaging key stakeholders, to working with the ‘influencers’ in the Keyloop global teams – it was essential that the journey to creating a world class culture was an enjoyable one. From building a ‘culture club’ of ambassadors to hosting ‘big culture’ conversations – employees had multiple opportunities to share their views and opinions to help define the narrative. Once insight was captured, a clear narrative was created and a roadmap of the transformational journey the organisation was on was developed, ensuring clarity in the part that employees played to help deliver the strategic goals of the business.
An internal communications campaign was created and deployed across existing channels to engage, educate and inform colleagues of the story of transformation. Working with the brand team, a fresh and distinctive visual identity was created to be used as a recognisable ‘look and feel’ for the culture work. A range of creative assets were developed, including brand identities, film animations, presentation templates, a digital roadmap, learning modules, merchandise as well as posters, email templates and virtual meeting tools.
Impact
The cultural transformation project continues. Feedback from employees, stakeholders and leadership has been outstanding. People understood the need for change and could emotionally invest in creating the new Keyloop. The program of work has been viewed as successful by key stakeholders based on the levels of engagement shown throughout the project.
Mark Ramsay – Director of Talent, Learning and Performance
‘Thank you for all of the teams help, support and design wizardry, we’ve had some really lovely feedback.’
