Solution
The data analysis identified several strong themes that really stood out as being core to Jellyfish having an authentic, human and compelling proposition. The people at Jellyfish are genuinely smart, know their stuff, have a passion for what they do (an impressive client list underpins a level of confidence but not arrogance) but at the same time ‘Jellies’ are supportive and friendly. The company values are understood and particularly well lived in terms of ownership (be the solution), accountability and passion. This drives a culture of collaboration, positive challenge and a place where being yourself is actively encouraged.
Jellyfish is a successful, growing business which enables personal growth and opportunity; an environment to own a career and progress at pace. The increasingly global nature of the agency offers the potential for cultural diversity but at the same time creates some challenges in cohesiveness – with a ‘One Jellyfish’ mantra being more important in some locations than others.
‘We give talent a platform to perform’, although in its early phase of introduction resonates with many – but more needs to be done to explain the ‘give and the get’ in the proposition, to bring clarity to the core pillars of ‘talent’, ‘platform’ and ‘perform’.
Impact
Working with the team in a series of workshops, we unpicked the insight findings, mapped brand touchpoints, evaluated the candidate experience and from there, developed a messaging framework.
The framework simplified the message into brief and impactful statements, clearly evidencing the Jellyfish culture and values.
The proposition in brief: Jellyfish talent is who we are, Jellyfish is the platform to shape however you choose, and Jellyfish is a place which empowers talent to perform – wherever you are in the world.
The insight findings, workshop outputs and finalised messaging framework were wrapped and passed across to the digital experts at Jellyfish to bring the proposition to life.