Behaviour: Purpose driven. Intuitive.
Attitude: Can we do it in a different way?
Decision-making: Realistic, thoughtful.
Admires: Honesty. Sustainability warriors.
Seeks: Creative stimulus
Loves: Being curious
Wants: Non conformists. Success.
Hides: Guilt. Frustration.
Good side: Ideas & creativity
Bad side: Wants it to always be perfect.
Behaviour: Logical & common-sense thinking
Attitude: Say it as it is
Decision-making: Considered, theoretical, pragmatic
Seeks: Intellectual stimulus
Loves: Ideas & learning
Wants: ‘Human’ client relationships
Hides: Empty bottles
Good side: Competitive edge
Bad side: Losing. At anything.
Attitude: The art of the possible
Decision-making: Considered (with a bit of risk)
Loves: Warmth & humanity
Hides: Car keys
Good side: Caring & supportive
Bad side: Losing.