Ceriph

July 2026 – The stories you don’t write yourself

ceriphadmin — Thu, 30 Jul 2026 10:41:52 +0000

Whether you’re making the most of the summer holidays or already looking forward to September and a return to routine, this time of year offers the perfect opportunity to pause, reflect and look ahead to the opportunities the rest of 2026 has to offer.

This month, authenticity is the thread running through every story. Simon Thomas explores why credibility is earned, not claimed, and why authentic experiences create more powerful content than polished corporate messaging. We also introduce our latest products, inspired by the common challenges we’re seeing through our work with clients, explore why investing in work experience is an investment in tomorrow’s workforce, and look at how authentic employee-generated content can become one of your most powerful tools. You’ll also find our round-up of the stories making the headlines, from how one poorly chosen phrase from a CEO became news for all the wrong reasons to what we can learn from the humble blackcurrant.

Enjoy the read

June 2026. AI can tell your story. Is it telling the right one?

ceriphadmin — Tue, 30 Jun 2026 08:16:43 +0000

This month we explore how employer reputation is being shaped less by what organisations say, and more by how they are understood, interpreted and amplified by people, by platforms and increasingly by AI.

As AI tools become a default starting point for candidate research, the question is no longer just how you present your employer brand, but how accurately and compellingly it survives once filtered through algorithms. From Simon Thomas’ challenge to preserve authenticity in an AI-optimised world, to Ceriph’s AI Audit helping organisations understand their visibility across AI search, it’s clear that clarity and credibility extend far beyond the careers site.

Yet reputation remains fundamentally human and we bring you news on John Lewis’ commitment to creating opportunities for care leavers, Meta’s internal morale challenges and in contrast to the rush toward “AI everywhere”, a campaign that shows attention is still won through simplicity, creativity, and emotional resonance – not optimisation alone.

Enjoy the read.

May 2026. The heat is on – Why reputation matters more than ever

ceriphadmin — Fri, 29 May 2026 10:31:39 +0000

The heatwave may have arrived in the UK this week, but it’s not just the temperature rising right now, expectations are too. From candidates and employees to customers and investors, people are paying closer attention to the experiences organisations create and the reputations they build. Reputation matters. And it’s not shaped by big statements alone, it’s built into the everyday moments people remember and share.

Enjoy the read.

April 2026 – Buckle up – turbulence expected

ceriphadmin — Mon, 27 Apr 2026 12:06:38 +0000

Turbulence isn’t just something you experience at 30,000 feet, it’s the everyday reality of work right now. With acronyms like VUCA, BANI, TUNA and RUPT, it’s no surprise things can feel a little chaotic. The good news? You’re not stuck in the storm alone – The Reputation is here to help. In this issue, Simon Thomas shares how building a strong employer reputation can help you stay steady, adapt faster and keep attracting the right talent. We’re also bringing a bit of clarity to the chaos with our ERin diagnostic, and exploring how TA teams can sharpen their marketing skills to better engage candidates. And of course, we’re bringing you a few stories that caught our eye, from a country taking a stand against recruitment “ghosting,” to Meta reportedly creating an AI version of Mark Zuckerberg and a campaign that is reimagining happy hour.

Enjoy the read.

March 2026 – Time for a fresh look at your Employer Reputation?

ceriphadmin — Wed, 25 Mar 2026 10:09:32 +0000

March always feels like a turning point full of new beginnings. The clocks jump forward, the evenings stretch a little longer and there’s that unmistakable sense that something new is just around the corner. With Easter on its way, it’s a season that invites fresh thinking. In this edition, we explore the influence of AI on employer reputation, a hotel redefining value with kindness as its only currency and leadership shifts at the Co-op. We also dive into why enabling others is fast becoming leadership’s real competitive edge and ask “Is your organisation a half-brained business?” There’s a common thread emerging…Reputation isn’t just managed, it’s lived and shaped in everyday decisions and behaviours.

So grab a drink and your favourite Easter treat and enjoy the read.

February 2026 – Insights you can’t miss

ceriphadmin — Sun, 01 Feb 2026 09:26:44 +0000

February is flying by, the evenings are getting lighter, and those extra few minutes of daylight are giving us plenty of reasons to smile! Just in time for the weekend, grab your favourite drink and dive into this edition of The Reputation. This month we’re exploring the use cases on how ERin can help to measure and strengthen your Employer Reputation, looking into “job hugging” and sharing the latest stats on the cost of workplace silence. And if that’s not enough, we’re celebrating visionary retail awards in Europe and bringing you further inspiration from the Winter Olympics in the form of our favourite ad.

So sit back, enjoy and get inspired!

The Reputation – January 2026 – How are your resolutions going?

ceriphadmin — Thu, 01 Jan 2026 09:22:38 +0000

We’re almost at the end of the first month of 2026, so for those of you who have attempted ‘Dry January’, or ‘Veganuary’ – congratulations on making it this far! How are your other resolutions holding up? ‘Quitter Friday’ (the second Friday of the month) has long gone – so keep with it. According to the latest Forbes Health survey, just under one in 10 (8%) say their resolutions have lasted a month, 21.9% report two months. So don’t become just another number! Our New Year’s resolution? To deliver on Employer Reputation every month. This month, we’re talking about trust, Service Recovery Paradox, and how hiking is good for human connections.

Got coffee? Then enjoy the read.

2025 wrapped up

ceriphadmin — Wed, 24 Dec 2025 09:21:05 +0000

As the year winds down and the festive season arrives, we wanted to take a moment to say a heartfelt thank you for being part of our journey. Your support, trust, and collaboration have made 2025 a standout year for us.

We’ve loved working with you and being part of your projects, it’s the kind of work that reminds us why we started this business in the first place. Looking ahead, we’re excited for everything 2026 has in store. We’ve got new ideas on the way, plans we can’t wait to roll out, and plenty of energy to make the coming year even better. For now, we hope you enjoy a well-deserved break filled with good company, good rest, and just the right amount of festive chaos.

Wishing you a Merry Christmas and a Happy New Year from all of us at CERIPH!

Reputation first: Your CEO’s favourite metric

ceriphadmin — Fri, 28 Nov 2025 12:08:46 +0000

Most people involved in talent strategy would agree that an EVP and Employer Brand are both important tools for attracting talent. But when it comes to what really matters to your CEO, it’s an organisation’s reputation that can impact performance. In this edition, we explore why Employer Reputation should be front and centre of your people strategy. We’re also going to be discussing the subject on our webinar, on 11th December where we’ll cover the key differences between employer brand and reputation, what drives reputation, and the simple ways to measure and manage it, with key insights to inform your talent strategy – sign-up is below. We’ve also wrapped up the news and stories that have got us talking this month, including our favourite Christmas ad of 2025 so far… and it’s not John Lewis!

Enjoy the read…

Trust: When actions meet words

ceriphadmin — Sun, 16 Nov 2025 09:38:39 +0000

In today’s competitive market, a company’s reputation isn’t built on perks or slogans, it’s built on trust. Employees, candidates and stakeholders notice quickly when words don’t match actions. People need to believe what organisations say, and more importantly, see it reflected in how they operate every day. Trust drives engagement, retention, and advocacy and, ultimately, business performance. It shapes how your people talk about your organisation, both inside the office and across social networks. Without it, even the most polished brand can feel hollow.

In this edition, we bring you our latest stories and insights: a tech giant that lost trust, an advertisement with direct implications for reputation and performance, a stylish collaboration between Claude × Air Mail, a deep dive into decoding the youth of today, and the question on everyone’s mind…“why can’t we just ask AI to write this?”

Enjoy the read…